Tianjin major shopping malls marketing marketing battle ahead of time delay between the end of the night lively
SEATTLE Windows December 17 call: two approaches, many businessmen have already ushered in ahead of the end of the peak consumption. Reporter 16, learned
that Tianjin major downtown commercial street, department stores, supermarkets, shopping malls, and all other customers his door, business hot, some shopping
malls have also seized the opportunity to advance arrangements, closing time 1-2 hours delay, delay operating until late at night during launch time-bound to
buy the time sale and other promotional activities, promotional festival market ahead of the bell sounded.
11 pm King Street, is still brightly lit
Reporter learned that beginning at 5 pm every day, Peace Road, Binjiang Dao, Xiaobailou, Food Street downtown business district had been passenger flow, such
as weaving, 67 o’clock at night, peaceful road Parkson Shopping , Senger sports, Binjiang Dao department store on the Central Plains, friendship, Xintiandi,
Nanjing Road of Tianjin Health Plaza, Isetan, international shopping malls and other shopping center, almost all showing full posture. Last night, 23
o’clock, the reporters came to the intersection of Peace Road and Fu Street office to see here, is still busy, pedestrian street road to peace looked,
shopping malls and stores are all brightly lit and steady stream of people between the atmosphere was quite hot.
Promotional efforts have been increasing over the weekend
Yesterday, Heping District, bustling shopping streets and major shopping malls lively, in addition to the upcoming New Year’s Day and Chinese New Year
outside of the reasons for, the business, “the new discount sale” “high-end brand coupons time-limited income” “time-limited preferential snapped” and other
promotional activities is also a major factor. According to business sources, the two days after the launch of promotional activities and sales increase are
obvious. Binjiang Dao on to a large store, for example, yesterday, a day of sales than in the past year improved 80%. It is understood that, with the New
Year approaching, most of the merchants vigorous promotional activities will continue for some time. Some shopping malls have made it clear that, from the
end of the year to the Spring Festival every weekend of promotional activities will continue to intensify our efforts in order to stimulate consumer’s
shopping passion.
Put down your front-line brand discount worth
At various shopping malls to compete for time slots and “discount” when playing whole day, the international frontline brands have joined the army Zhezhi
discount.
“Forceful, ahead of schedule.” When asked about this year’s international line brand marketing situation, a business friendly commercial floor manager to
make such an immediate answer. In her view, such as PRADA, Dior such a “big”, which a year-end sales were ahead of schedule into the state, “Before
Christmas, when they first hit in the near seven fold, and so on and then go to sell almost five fold, And only a portion of the event. early in December
this year has already begun on the Christmas promotional activities, one that is 5-7 fold up, some brands are the audience except the spring to participate
in activities outside paragraph. ”
Hisense Plaza reporter yesterday afternoon that, although working day, not when customers walked into a layer of high-end department store, in the GUCCI
store, the 7 off the bag for more than 10 models, the average price in the 7000-10000 yuan. Shopping bags are members of the public Ms. Wu told reporters:
“This stream of thought about going to Hong Kong to buy, here, that the price after discount is still relatively fit, but also save tolls.” And Miss Bai
Lingyan through a variety of ways, will discount the information tell a friend: “In fact, brands such as GUCCI, but still quite a luxury for me, but the
intensity of this year’s big discount fashions too. I have recently seen in the subway a lot of girls are back in this brand of bag.”
It is understood that the Christmas holiday period in GUCCI, PRADA, VERSACE, FENDI, MaxMara, Y-3 line and other well-known international brands of discount
in the range 5-7 fold, are some of the participants activities, ARMANI then the audience seven fold, Smalto all Field 6 fold. Hisense Plaza, according to the
staff concerned, LOEWE discounts this year, reaching a minimum three fold.
Insiders revealed that early period of Famous promotions, discounts intensified with the withering of the current global consumption, consumer demand for
luxury goods will naturally promote reduction in first-line brands put your worth. According to relevant statistics, since June 2008 has been the worst
performance of luxury retailers has been the plate, while in the global luxury market dried up, the Chinese market has shown strong staying power. “This is a
substantial price reductions on luxury goods in China has a lot to.” The industry source said.
According to City Department Store Business Association, an industry survey, the city accounted for luxury consumption, the share of total spending of less
than 10%, which reflects the city in a luxury development is still not mature, it also demonstrated a strong market space . The Secretary-General Wang
Bingdong City Department Store Business Association, said: “The luxury brands are playing the 3 fold, 4 fold, although the business out to promote their
goods are not new, but many consumers are still willing to buy, Chinese consumers are still very sensitive to price The. “He believes that with the economic
development of Tianjin, consumer brand awareness is growing, the city’s high-end consumer greatly profound knowledge of the potential